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For entrepreneurs and
solo-preneurs who need to
get it
together with your
own information products...
, Do
you know what you want?
know what you should be doing?
But you're still stuck?
Let's Get You
UNSTUCK!
Let's be honest about success
in marketing.
You may have it
together in many, many ways in your life. You're smart and motivated to succeed. You may have
a shelf-full of books you've about how to win in life and/or marketing. And if you've
been checking out the online marketing scene for awhile, you've probably watched enough
videos about internet marketing to
You have an idea what you should be
doing with your business, but you haven't implemented as much as you need to. It's not because you
lack ideas for your own lucrative information-product empire, or don't know where you want to be in
five or ten years.
It may not be because you never started
your big marketing make-over, product launch, information product, published your own book, got
your website up... but you haven't finished
it!
Knowing what you should be doing and having the
skills and focus to implement your plans is the stumbling block that cripples the
progress of virtually every person who starts an online business.
This is the difference between people
who teach college business and those who go out and make money doing business. There's little doubt
college teachers are smart people, but it's the people who roll-up their sleeves and take action in
business who win big and get rich in business, not college professors.
Meaningful implementation is finishing
things and getting results. Making money. Winning accolades and new customers.
"When
you own your weaknesses, you
become empowered to overcome them"
This is no hackneyed success platitude,
because only when you know your deficiencies can you correct them.
Implementation is the raw stuff of
success. Do-ing stuff. Taking action is getting those
squeeze pages up and growing your leads database. More importantly, it is having that unique free
goodie which proves your “thought
leadership” in your
field, because marketing is a war for "mind-share". These are proven
elements that pave the road for a lifetime of money-making leverage - the ability to send an email
to your list and have money flowing into your bank account - but they are only the beginning and
creating and promoting them are critital to establishing your advantageous position in today's
unforgiving marketplace.
The Map Is Not The Territory...
You don't need to
spend thousands more dollars to learn WHAT to do or WHY to do it. You can learn the fundamentals
quite well yourself by just reading a dozen or fewer books. You can figure out quite a lot by
watching free videos online and simply studying what successful internet marketing practitioners
do.
The problem is
that grasping concepts and putting them all together into a tangible money-making product or
marketing plan are different skills, and you must have them both to compete.
All business is
hard work. Business success is always a juggling act. There is a great deal of detail to doing
buisness well and successfully. Those businesses that don't do the details well usually fail.
Simple as that.
Marketing and
business advice is repetitive. The amount of new content published every year on the subject is
staggering - the gurus and blogs and ebooks and teleseminars are proliferating like mice families
nesting in the walls.
Here's How to Hasten Your
Success, Shorten Your Learning Curve, and Get Your Business To A Higher Plane In Record
Time...
But First I Must Get Something Off My Chest...
I
am selling a coaching offer here - and it is an excellent value because I have skills you need and
will help you learn them fast. I want to explain that I've done coaching before, and been coached myself - so let me tell you what
doesn't work...
In the past I packaged “mentoring” with a $1500 or $4000 one-time, up-front spend for a
money-making website and a training program. I prospered wildly for a time with that model. The
problem was people didn't do the work to succeed. Their expectations verged on lunancy and most
would do a bit or work, grow discouraged and then just give up.
One problem was their goal was to “make money” or “make sales” - which, to somebody new
to running a marketing-driven business is abstract and vague.
When they didn't accomplish this abstract goal easily or quickly, they gave up. I pulled
the plug on that coaching model. Even though I could have continued stuffing my pockets with cash
doing it, but I didn't feel right about it..
How "Internet Marketing
Coaching" Usually Works...
A lot of internet marketing coaching programs are sold over the phone by professional
sales guys working in phone rooms. You might call them boiler rooms.
I've talked at length with guys on the inside of it - he had his own ethical pains but he
was making so much money it was hard to walk away. They call it “the back end”.
They have coaching programs to target anybody with a credit card, but as a median,
they'll try to sell you a $5000 package to start. They'll get the money up-front, even if you think
you don't have it. Here's how you could be paying like $5k for coaching, up front and still get
ripped-off.
When this happens to you, you'll get
a call sort of like this:
Then they might ask you about your experience with Guru X, what you liked about the
product and so forth. Basically they're looking your “yeses”, indications you might be able and
willing to spending more money for coaching.
Then he transfers you to a presentation recording. After you listen to the “closer” gets
on the phone with you.
These Guys Have
Insider Information They'll Use To Squeeze Money Out Of You - And They Don't Give A Damn If They
Bury You In Debt To Make The Sale!
"Sharks" is an appropriate term for these predators, and these phone-sharks have access
to your credit information. They're able to “find” ways for you to charge the whole fee, up-front.
Because they know the sale often comes down to a high-pressure close they want to get as much as
possible up front... because they know most customers will have heavy buyer's remorse as soon as
they realized how much they've overpaid.
The sales guys are good, so the sales company takes about half. $2500 and splits it up
amongst the owner, the sales manager and the “closer”.
That leaves $2500 left for the service. This gets split up among the guy running the
coaching program and the guy providing the leads - say an internet Guru X who has collected your
address and phone number in some “free plus shipping” giveaway event. They know you have a credit
card because when you ordered the “free” product he got you to pay for shipping. You'll notice
these guys don't take PayPal or checks, only a real credit card.
How Would You Feel About Investing $5000 In
Coaching and Getting $500
In
Value?
Well, that's what happens with
some of these coaching deals. That's because
by the time the "Guru", the coaching
service and the sales guys have all taken their cut there may be only $500 left to pay the guy
who is going to coach you.
You'd pay about $5000 to get 20-40 hours of coaching from a guy making $10-20 an
hour. To say that he's probably not a skilled internet marketer himself is an
understatement. He's a guy with a
3-ring “internet marketing for
dummies” binder and his job is to just walk you through the steps in
it. While such a service may have value to the genuinely
clueless, the $5000 price tag for it puts it in what I would call the “rip off”
category.
Now I respect salesmanship and marketing and hustle. That's my game too. It's just that
by the time all the middlemen take-away their cuts with most of these programs, there's not much
left over to pay the guy who is to coach you... and therefore the price-to-value ration tends to be
poor.
Here's How
Insight Coaching Is Different:
-
A square deal: the price is a
helluva lot less and the value a lot more
-
Pay-as-you-go basis, you can cancel
anytime.
-
Money-back guarantee if not
satisfied *
-
No middlemen soaking up the
funds.
-
No 3-ring binder “internet
marketing for dummies” playbook - it's all customized and adapted to YOUR needs and goals
by me, a real, working internet marketer.
-
No
B.S.
How Much Closer To Your Life Goals Would You Be Now... If You Had
Expert Friends Running Defense For You - In The REALITY CHECK Department?
Well, that is exactly what
you'll get with this program - a reality check. I'll give you some tough constructive criticism if I feel you're missing the
mark with your pricing or offer, if your sales letter isn't cutting is... and if your hopes for
success in relation to the quality of work you've done are unrealistic.
The effort and care you invest
in selling your product is actually more important than the product quality itself, yet for many
first-timers the sales material gets thrown together at the last minute... resulting in a big
mess!
Your first project may be a dud. It happens. The book you've poured your heart into may
not have a market you can reach. It happens. Overwhelmingly the main reason information products
fail is because the maker mis-read market demand. I'll steer you in a profitable
direction.
"All success in internet marketing is based
on incremental improvement, attention to detail, hard work and skill
development."
If you're stuck
and need to get to the next level in your business or personal growth process you need to know
this. Because you're going to go to the long-term effort and expense of building an online
business, the ideal situation where you are both aware of the consequences of your
decisions.
Over the last
4-Plus years I have completely immersed myself for insane hours in the varied areas of internet marketing.
Selling something is generally the best way to make some money online. There are
countless accessible markets, lots of ways to sell, and also many pitfalls with any business model
you choose.
Every choice you
make has consequences - the results of your actions of inactions. Some consequences move you closer
to where you want to be, some move your further. Some are easilyforeseeable , some are not. Coaching and mentoring help you understand the consequences
which are not easily foreseeable, choose the actions which serve your grand plan, and avoid the
actions which don't. You'll take fewer wrong
turns.
Another
Confession...
If I had the gift of more foresight, my business
would be considerably further along than it is today. I've acquired some interesting skills
along the way, making many false starts and poor choices along the way.
See, I'm probably a bit like
you - I'm just a hard-working person carving out an income and lifestyle in the post
job-security economy. I don't expect to receive Social Security when I retire, I don't expect to
create the next website idea that sells to Google for 1 billion dollars. I don't expect (though
I would welcome) the kind of “liquidity event” that transforms entrepreneurs into
multi-multi-millionaires virtually overnight. I do, however, expect that if I continue to work
hard and improve my skills I'll finish rich.
By many standards
I have been quite a screw-off for most of my adult life. A real under-achiever by careerist
standards. I'm not a wunderkind or computer whiz-kid (though I'm hoping, as all late-bloomers have
the right to, that some truly extraordinary talent or mastery will surface as I stumble into middle
age).
Get Ready To
Start Commanding Big Hourly Fees Like Doctors and Lawyers
Services like
coaching are an excellent back-end product to low-priced information products, and are resistant to
"commoditization" when properly marketing.
There's a magical
quality to selling skilled services, because you can set whatever price you want. There's
only one YOU, and you are the person who establish what you are worth. I can help you define
and launch your own coaching or consulting back-end where you trade your time-and-expertise in the
per-hour range good lawyers charge.
I wouldn't be selling coaching and services if I didn't want
to make more money than I could just selling ebooks and software - like most marketing consultants
game I sell my time because it's a way to diversify my income and grow my skills at the same
time.
I may have some
skills and experience in this you don't, but I don't think I'm super smart - I've just
wised-up about a lot of stuff pertaining to marketing. it's because I read the books and put the
stuff into practice. Diligently. Every day.
I still don't
think I'm a business expert. I'm humble enough to think I'm expert in a couple of areas of business
- but “business expert” is a long way off. I've just learned from my mistakes and I continue to
make them.
Grown-Up Skill Building Is The Golden
Key To Your Success
When you come to a
task with an adult brain and mindset, you learn differently and you have different goals. As an
adult you certainly have more pressing responsibilities - which certainly motivated me to stop
screwing-off quite so much and start developing an online business that played to my own
interests.
Before I developed
the mindset that I could learn most any skill I thought, even as a high-school kid, that I was
actually too OLD to learn to do anything like play music really well. How wrong I
was!
Also, though, this
ability to be both flexible in how I learn and delve deep into specific subjects allows me to grasp
the BIG PICTURE of marketing online.
Not only to I
“get” sales copy, email marketing, web page design and so-forth, I also have a grasp of the
artistic and technical sides of online marketing - including combination of skills and insights
about video, graphics and the nitty-gritty headache-inducing webmastering and troubleshooting stuff
too.
In short, I'm not
one of those marketers who claim they don't know any HTML or how to make a website. I do know those
things, plus the marketing and copywriting, et. al. - which makes me a well-rounded advisor to
somebody like you.
If
you...
 need or want to build your business without throwing away lots of
money making costly advertising mistakes
need or want to learn to write your ads and website
copy yourself
need or want to develop and bring your own products to
market
need or want to write your own copy (because you don't have the dollars
to pay for all you need)
need or want to build and modify you own websites, not depend on
unreliable webmasters, designers, or friends to do it for you.
need or want to be able to fix broken websites yourself.
….then
this coaching could be easily the best business investment you make this
year.
Look, this business is frustrating as hell to most
people who try to make it work. The notion of copying and pasting your way to a 6-figure income
and a toes-in-the-sand lifestyle is a childish fantasy thrust upon the hopeful. A good life with
lots of leveragable
income potential is do-able, but first
you'll need to make many, many decisions you are probably, at your present level of experience
with internet marketing, woefully underequipped to make.
The information about how to do "this
marketing thing" is not hard to get. What is hard to get is the focus and the plan to apply that
information to produce reliable income. You need to be honest with yourself now, because if you are
like 99% of the people I've talked to who "want to make money online" you may have the desire, but
you do not have two things you need:
1. A focused plan for what sort
of business you want to create
2. The technical skills and
knowledge to even start to know where to start
This is Flexible
coaching - but you should have a specific goal. I'd like you to achieve that goal in only 1 month.
The goal I suggest is to for YOU to create and launch your
first information product.
The truth is that online marketing success is a result of
skill and efficiency in many areas. Most business success is, but online the need for speed is
magnified. You must learn to implement quickly and agressively. You must learn to implement often
and you must learn to implement again and again until you succeed... and then implement some
more.
If I, or any
internet marketing “guru”-type publicly revealed the way this kind of business really works, their
sales would plummet. This claim may seem hypey, but you have to understand that in all business
marketing there is the public side everybody can see and there is the hidden strategy behind it.
The appearance of transparent sharing of information by marketing gurus is not the reality of how
they run their own affairs.
Some of these
things are complex to implement. Some of them you just don't want your competitors to know.
Internet marketing is a transparent marketing medium, which means your competitor can see and
imitate what you are doing, on the surface...
The real secret to prospering in the new
economy is the intangible value you bring to
your customers, which allows you to charge higher prices than your
competitors.
There is an art and a science to positioning your business this way, and
it starts with your own, personal clarity of
vision... plus knowing what secret competitive advantages you use which vex your
competitors and make your business unimitable by knock-off artists.
Your first product
may not be a big winner, but that's okay. This is a learning process and I'll show you ways to make
money from your product, even if it's not as wonderful as you hoped for.
See, it's the selling of the product that is really important. Not the product
itself.
A well-made product is good, but it's in creating your salesletter and getting it online
that I can really provide the best value to you.
Product creation is pretty easy, but writing sales letters is hard for most
people.
Did you know I'm a guitar builder when I make the time? Really. I could show you how to
make a guitar in a month if we both had the time and you would have a beautiful, finished acoustic
guitar you made yourself at the end. A real fine instrument.
You may not want to build a guitar, but the point I'm making is that in a month you can
greate something pretty cool with determination and some hands-on guidance.
Once you see that you can do it for yourself you'll be able to create winners if you
stick to it.
Included 15 minutes phone call each week. Does this seem like too little? Too much? Well, I think
phone-time should be about you, not me, so the idea is to hold you accountable and help you
clarify the big, not instruct you in the small details. You'll set new short term goals every week on the phone
with me goading you.
Included Unlimited email access - I'm not sure how this
will work out but I'm guessing some months some of the coaching clients will use it a lot and
some won't so it should even out. If I'm buried in email and cannot keep up, I'll limit the
number of clients. Since this is a first run of this coaching concept, I'll try to find a
reasonable way to keep the first clients “grandfathered in” at lower-prices as a way of
thanking you.. and of course, when you are ready to fly on your own and don't need my help,
I'll send you on your way happily.
Included Copywriting Assistance, Input and Critiques
- I'm something of a copywriter's
copywriter in that other writers ask me how to write their copy, and my comments usually blow
them away. In fact I think it's the strategic and structural approach to persuasion I've got
down the best. What this means is you'll be having a real sharp copywriting mind guiding you
as you write your own copy. This factor alone, if you have an ongoing need for copy or want to
take on copywriting clients yourself, could be worth the entire monthly fee to you.
Included
Assistance
developing your own special writing “voice” and
tone that makes people actively want to read everything you write.
Included Identifying and developing the ability within you
to charm your reader.
Included Finding the most
compelling ideas for each product or service you need to write to sell
Included assistance in incorportaing powerful NLP persuasion methods, threaded through all your writing.
Included Most Importantly, Developing Your USP and SELLING YOUR BIG
IDEA!
Most salesletters I see not written by pros are selling the wrong idea. When you write a
sales letter for your own product you know it best, but you're also so
Whether this is
right for you depends where you are “at” in your process of getting your shit together as a
marketer.
If you're a beginner, but motivated to move fast and get your own products on the market,
this will be great for you... but be aware that I'll be here to help you solve the predictable and
unpredictable problems that come up, but you need to be putting in real time yourself to make it
happen.
I've noticed that people get involved with internet marketing but don't really commit to
it strongly enough. I'd say you if you've only got an hour a day to invest in building your online
business, this coaching can work for you but your hour had better be laser
focused.
If you are pressed for time and only can work on your project an hour a day, do carry a
notepad around and use it to develop your ideas even when you aren't actively working on them.
Ideas have a a way of slipping away if you don't write them down.
Now if you're more experienced at marketing online this coaching can be an amazing
investment for you because you'll be more aware than a beginner about what you need to do. There
are a ton of niggly little details to get right with launching your own websites and products -
it's easy to leave some ugly loose ends lying out.
Here's How To Get Started
The purpose of a coaching is to
get you much closer, much faster. The price is $297 per month. That includes 15 minutes on the
phone per week with me after an initial conversation which may last upwards of an hour. Those 15
minute talks will probably leave you head spinning - I move through material fast and I want you
to move fast. In the initial talk you'll set a clear goal for the first month and what you'll
need to achieve within the first week.
Most of the coaching will be via
email. This makes things clearer. It saves you time and it saves me time. Phone conversations
inevitably drift into irrelevancies having little to do with the objective of the call. Email
coaching will essentially be unlimited. I may take 12 or more hours to respond to an email if I
am not online. You will find my writing insightful and lucid. More importantly, I'll be telling
you exactly what you need to do next, in clear action steps, and how to do it. In many cases
I'll refer you to online resources to learn essential skills, but (this is important) I'll be
available to help you learn to troubleshoot your own projects.
The coaching is $297 per month,
paid in advance at the start of each month. If you don't make any progress I'll kick you out of
the program, kindly. Don't do this if you don't have 1-4 hours available, at least, 5 or more
days per week, to work on your business.
I'll skip the order button for
now. I'd rather we talk first - it will be better for both of us that way. You'll find me
easygoing on the phone, but I'll push you hard in the coaching process, so expect to work your
tail off.
Please take
action now. Simply email me to arrange a phone
consultation to determine if this is right for you. There's no
obligation implied - the email and call is simply to find out if we are a good
match - here's my email: loren@copymatch.com
Sincerely,
116 Pleasant St. Ste. 422
Easthampton, MA - 01027
P.S. I am only interested in working in a coaching capacity with the most
serious-minded of clients. Only if you are one of them will you get the results you are
after. For you, the money and success you desire may not come quickly, but come
it will because you will be disciplined and relentless.
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